Liveblogging of Ecommerista workshop by Andrian Lee, 19 November 2009
Live from AsiaPay’s office in Ayala
- everything starts with Google
- Amazon provides the convenience, injury-free packaging, provides very detailed info about ONE product, and FREE shipping
- Blendtech - will it blend? because of a viral video
- Zappos - recently acquired by Amazon - 365 day guarante - covers shipping BOTH ways
- the pattern is: BETTER DEAL + BETTER CONVENIENCE
- aside from, what is the best deal? be known for at least ONE BEST DEAL
- better experience, Cebu Pacific introduced e-commerce to 6M Filipinos
- 1-3% of ad spend goes to the “zero fare” campaign, only once can you get it, very rare
- redefined what is convenience for the Filipinos
- things only available for Philippines: ONLINE SEAT SELECTOR for a BUDGET AIRLINE
- feature: PREPAID EXCESS BAGGAGE, and save a lot on excess baggage
- real-time payment, real-time booking WITHIN 10 minutes, security feature at TICKETWORLD
- EYP - what and where? if you’re not there, you’re not searchable
- Yes Asia -Asian Anime and DVD in the world - free shipping - 39USD and below, 14 days
- Island Rose - family business, rose farm, website of their farms - very detailed instructions on the FAQ for delivery - nationwide and free shipping, 300 cities and towns, very perishable product
- Walmart site to store, 3,000 sites, if product is available, people can pick it up
- airlines, e-ticket, a reserve verification, e-commerce can be used to attract, but verification is online
- did you really do this transaction? fraud detection
- emalling by AsiaPay - free platforms available for developers
- online purchase summary - online donation, online booking - the experience is the same - a shopping cart experience
- after getting all products in a “cart” it goes to check out
- showing a site that was done by a non-developer, in 3 hours
- Andrian showing the shopping cart workflow for emalling
- create shippping zones, customer decides how the shipping will be done
- trend is flat shipping, zonal shopping
- built in into this platforms are confirmations that will be sent by email
- do you need to junk your website? NO! You can have a catalog - that redirects to the store in YOUR existing website
- shopflow: transactions are encrypted to 128-bit SSL, now AsiaPay uses EVSSL - extended validation SSL, 3-4 seconds, the acquiring bank approves/disapproves the payment
- AsiaPay doesn’t disable the other payments
- if you are an AsiaPay merchant - you only need to download the module and put your merchant ID and VOILA! It will work! ZERO INTEGRATION!
- you can merge the payment report with the store report using the reference number
- Andrian showing e-commerce fraud survey
- what is your industry’s fraud rate? fraud rate/sales, from 0.01 to 5-10%
- what kind of fraud do you need to look out for?
- who is your organization’s fraud police? finance? top management? operations?
- do you accept international orders?
- will you ask your customers have to register?
- mobile commerce?
- do you deploy anti-fraud tools?
- do you receive physical identity checks?
- Philippines: No one wants to spend a lot of money for ecommerce, so consider open source tools
- question: multiple settlement currency? answer: 99% is in ONE SINGLE currency
- only the credit card companies can determine the final amount
liveblogged by Paul “The Pageman” Pajo
Minimalist Ecommerce
For the minimalist in you (assuming you’re an ecommerce entrepreneur) - check out the list at singlefunction.com
but here’s a great idea - a minimalist e-commerce site: docapet.com
so, when are you starting your own minimalist ecommerce sit?
Posted by Paul “The Pageman” Pajo - you should Twitter me here
What’s the #1 Opportunity to improve online performance?
According to this RSR Featured Research, the #1 opportunity to improve online performance is (coming at 51%):
- REDESIGNING THE WAY WE MERCHANDISE ONLINE TO IMPROVE CONVERSION RATES
coming in at a 3-way tie at 38% are:
- PROVIDING MORE CROSS-SELLING INFORMATION TO CUSTOMERS TO INCREASE BASKET SIZE
- CREATING SPECIALIZED USER EXPERIENCES FOR OUR TARGET CUSTOMER SEGMENTS
- INVESTING IN CROSS-CHANNEL PROCESSES
It’s telling that the report begins with a telling development in online retail:
“…Retailing is at an inflection point, and the tables have turned. While early eCommerce sites were designed to replicate the store experience, today’s retailers are struggling to bring elements of the rich online experience into their stores. In fact, for the first time ever, consumer satisfaction with online retailers in the US has surpassed store-based retailers - with little signs of slowing… “
Here’s the graph just in case you’re interested:
Of course all this information would be moot and academic if you still don’t have an ecommerce site.
posted by Paul “The Pageman” Pajo