What’s the #1 Opportunity to improve online performance?
According to this RSR Featured Research, the #1 opportunity to improve online performance is (coming at 51%):
- REDESIGNING THE WAY WE MERCHANDISE ONLINE TO IMPROVE CONVERSION RATES
coming in at a 3-way tie at 38% are:
- PROVIDING MORE CROSS-SELLING INFORMATION TO CUSTOMERS TO INCREASE BASKET SIZE
- CREATING SPECIALIZED USER EXPERIENCES FOR OUR TARGET CUSTOMER SEGMENTS
- INVESTING IN CROSS-CHANNEL PROCESSES
It’s telling that the report begins with a telling development in online retail:
“…Retailing is at an inflection point, and the tables have turned. While early eCommerce sites were designed to replicate the store experience, today’s retailers are struggling to bring elements of the rich online experience into their stores. In fact, for the first time ever, consumer satisfaction with online retailers in the US has surpassed store-based retailers - with little signs of slowing… “
Here’s the graph just in case you’re interested:
Of course all this information would be moot and academic if you still don’t have an ecommerce site.
posted by Paul “The Pageman” Pajo
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