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Liveblogging of Ecommerista workshop by Andrian Lee, 19 November 2009
Live from AsiaPay’s office in Ayala
- everything starts with Google
- Amazon provides the convenience, injury-free packaging, provides very detailed info about ONE product, and FREE shipping
- Blendtech - will it blend? because of a viral video
- Zappos - recently acquired by Amazon - 365 day guarante - covers shipping BOTH ways
- the pattern is: BETTER DEAL + BETTER CONVENIENCE
- aside from, what is the best deal? be known for at least ONE BEST DEAL
- better experience, Cebu Pacific introduced e-commerce to 6M Filipinos
- 1-3% of ad spend goes to the “zero fare” campaign, only once can you get it, very rare
- redefined what is convenience for the Filipinos
- things only available for Philippines: ONLINE SEAT SELECTOR for a BUDGET AIRLINE
- feature: PREPAID EXCESS BAGGAGE, and save a lot on excess baggage
- real-time payment, real-time booking WITHIN 10 minutes, security feature at TICKETWORLD
- EYP - what and where? if you’re not there, you’re not searchable
- Yes Asia -Asian Anime and DVD in the world - free shipping - 39USD and below, 14 days
- Island Rose - family business, rose farm, website of their farms - very detailed instructions on the FAQ for delivery - nationwide and free shipping, 300 cities and towns, very perishable product
- Walmart site to store, 3,000 sites, if product is available, people can pick it up
- airlines, e-ticket, a reserve verification, e-commerce can be used to attract, but verification is online
- did you really do this transaction? fraud detection
- emalling by AsiaPay - free platforms available for developers
- online purchase summary - online donation, online booking - the experience is the same - a shopping cart experience
- after getting all products in a “cart” it goes to check out
- showing a site that was done by a non-developer, in 3 hours
- Andrian showing the shopping cart workflow for emalling
- create shippping zones, customer decides how the shipping will be done
- trend is flat shipping, zonal shopping
- built in into this platforms are confirmations that will be sent by email
- do you need to junk your website? NO! You can have a catalog - that redirects to the store in YOUR existing website
- shopflow: transactions are encrypted to 128-bit SSL, now AsiaPay uses EVSSL - extended validation SSL, 3-4 seconds, the acquiring bank approves/disapproves the payment
- AsiaPay doesn’t disable the other payments
- if you are an AsiaPay merchant - you only need to download the module and put your merchant ID and VOILA! It will work! ZERO INTEGRATION!
- you can merge the payment report with the store report using the reference number
- Andrian showing e-commerce fraud survey
- what is your industry’s fraud rate? fraud rate/sales, from 0.01 to 5-10%
- what kind of fraud do you need to look out for?
- who is your organization’s fraud police? finance? top management? operations?
- do you accept international orders?
- will you ask your customers have to register?
- mobile commerce?
- do you deploy anti-fraud tools?
- do you receive physical identity checks?
- Philippines: No one wants to spend a lot of money for ecommerce, so consider open source tools
- question: multiple settlement currency? answer: 99% is in ONE SINGLE currency
- only the credit card companies can determine the final amount
liveblogged by Paul “The Pageman” Pajo
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